Saturday, December 12, 2020

Key word transformations C1 advanced

Word families are the game here.

Read the text and then find the correct form of the word in CAPITALS to complete the gaps.

There is an example at the beginning. Find the solutions following the execise(try not to look!)

Advertising

Many people find their work rather (0) boring                  BORE

I get a lot of (1)……….from my job. Advertising             SATISFY

can be very (2)……….because you have to think of         CREATE

new ways to attract people’s (3)………. The best             ATTEND

way to do this is by surprising them. (4)………. is            FAMILIAR

boring and people soon get fed up with an (5)……….      ADVERTISE

they have seen many times before. (6) ……….they          CONSCIOUS

want to be shocked. Apart from (7)………., the other      ORIGINAL

really important (8)……….of a good campaign is            CHARACTER

(9)………. After all if people don’t remember what        MEMORABLE

was being advertised, they won’t buy the (10)……….       PRODUCE



KEY:
1 satisfaction
2 creative
3 attention
4 familiarity
5 advertisement
6 subconsciously
7 originality
8 characteristic
memorisation 
10 product