Word families are the game here.
Read the text and then find the correct form of the word in CAPITALS to complete the gaps.
Read the text and then find the correct form of the word in CAPITALS to complete the gaps.
There is an example at the beginning. Find the solutions following the execise(try not to look!)
Advertising
Many people find their work rather (0) boring BORE
I get a lot of (1)……….from my job. Advertising SATISFY
can be very (2)……….because you have to think of CREATE
new ways to attract people’s (3)………. The best ATTEND
way to do this is by surprising them. (4)………. is FAMILIAR
boring and people soon get fed up with an (5)………. ADVERTISE
they have seen many times before. (6) ……….they CONSCIOUS
want to be shocked. Apart from (7)………., the other ORIGINAL
really important (8)……….of a good campaign is CHARACTER
(9)………. After all if people don’t remember what MEMORABLE
was being advertised, they won’t buy the (10)………. PRODUCE
KEY:
1 satisfaction
2 creative
3 attention
4 familiarity
5 advertisement
6 subconsciously
7 originality
8 characteristic
9 memorisation
10 product
